If your product is awesome, but you’re still not getting sales, you have a problem, and it’s probably your lack of interactive marketing.
Everyone knows about traditional marketing, but what is interactive marketing? In a nutshell, it’s the gold standard, 1:1 marketing experience. The benefits of interactive marketing include initiatives that are triggered by your customer’s beliefs and preferences. Therefore, it’s far more likely to convert to direct sales.
If your business isn’t taking off or maintaining traction, it’s time to rethink your marketing strategy. But, no more wasted bucks – you can capitalize on the 13 hours a day people spend on their screens.
Read on for the down-low on why you need interactive marketing.
Build Brand Awareness
If you want to stick in your customer’s minds, you need to make them feel something. Interactive marketing is a great way to do this; by asking their opinion (for example, on a poll), you can help them make a choice they feel great about.
Interactive marketing is far more memorable for consumers than typical marketing, so you can use it to get across your core values, mission, and products.
Low Costs
Interactive marketing is generally a cheap option compared to traditional marketing. All free social media accounts have interactive marketing options, whether that’s voting on a poll or swiping to rate a photo.
If you’re looking for a low-cost digital marketing strategy, interactive is one of the types of marketing campaigns you need to consider.
Increased Engagement
Increasing engagement is the primary goal of every marketer, but it can be an uphill battle. Interactive marketing is a fun, effortless way to create two-way interaction.
By making sure your followers have something to gain from interacting with your post, you’ll encourage them to click.
An excellent interactive marketing post will take only a few seconds for the customer to use, so the incentive doesn’t have to be significant. A follower’s decision to interact with a post is often based on finding out information about how other people interacted with it.
Valuable Feedback
If you want sales, your product needs to be perfect for your target audience; interactive marketing is a great platform for gaining helpful feedback to improve your product.
You can ask your followers to vote, comment, or like the option, they’d like to see next. You can use this as primary market research and then roll it out in a product sampling campaign.
A product sampling agency can then take this forward, rolling your ideas out to millions of customers to get detailed feedback based on initial trends shown by your interactive marketing.
That’s the basics of interactive marketing; if you’re not already doing it, you need to start.
If you want to increase your brand credibility, connect with customers on a personal level, save money, and increase profits, this is the way to go.
Now that you know all about the benefits, it’s time to get started. So, if you found this article helpful, check out our other posts for more need-to-know business articles!
To some, influencer marketing might seem like a minefield. Yet to others, it could be a piece of cake! However, whatever may be the case for you, understanding how best to analyse the success of your campaign will be one of your biggest questions.
As with any marketing campaign, determining your overall return on investment is the biggest indicator of success. But, with influencer marketing – success is entirely relative! You might not be beginning a campaign purely for sales objectives, but primarily to enhance your content strategy, or to increase your social media following instead.
The first place to start would be to set up some key performance indicators (KPIs). If you didn’t already know, KPIs are measurable indicators taken from your brand’s objectives, which are used to assess how well a campaign is performing. Every business will have different marketing goals, therefore KPIs will vary from business to business.
Some popular KPIs amongst marketers in the influencer industry that you may want to consider are:
· new followers gained on social media through influencers
· website traffic and visits from influencer content
· impressions on campaign content
· influencer-specific discount code usage and clicks
· sales coming from influencer content
As mentioned, these will be totally dependent on your campaign goals. But, these are some particularly common goals that we see in influencer marketing. After deciding upon your KPIs, you’ll of course need a method of tracking them. This is where campaign monitoring tools come into play.
Campaign monitoring tools
Tracking the ongoing and overall success of your campaign is thankfully made a lot easier with the addition of monitoring tools available.
One of the simplest methods of understanding how well an influencer is performing is by gaining access to their Instagram Insights. This will require the permission of the Instagram influencers to share it with you, as well as them being set up with a business profile on Instagram. But, once you learn how to use Instagram Insights, influencers are often happy to share this information with you for the campaign.
Additionally, you should set up your own campaign tracking accounts. You can track sales through platforms like Shopify or BigCommerce. But, to track your more personalised KPIs, I would suggest setting up an account with Google Analytics.
Google Analytics is the most frequently used platform amongst marketers in the influencer industry. You can set up a free account which should be able to give you all of the information necessary. Just read up on how to get started with Analytics, and you’ll be good to go in no time!
Overall return on investment
When considering your overall success, you’ll want to look at your return on investment (ROI) from the campaign. To do this, you will need to calculate the total investment that was put into the campaign, compared with the total profits. This is your input vs output.
There are a lot of hidden costs that are often overlooked when calculating your input. So, be careful not to miss anything out. We go over this in full detail within the campaign analysis chapter of our influencer marketing guide. But, these are the main elements to take into account:
· value of the product for each influencer
· cash incentive per influencer
· shipping and handling costs
· agency fees
· other platform/software subscription fees
Next, you can calculate your output directly in terms of profits. You should look at the total sales generated by the campaign. Then, you can calculate accordingly.
Success of your individual objectives
However, you should of course look at your ROI from more than just sales. Think about those KPIs from the start. It’s now time to calculate your output in terms of these objectives. These will often be more important than the actual sales themselves, if your objectives are directed at brand awareness, for example.
Whatever campaign monitoring tool you choose to use, make sure that you have a place set up to display all of these results clearly. You can begin analysing your input versus output, and assess the results of your campaign in relation to your initial objectives.
There is so much information out there for you to better understand influencer marketing and running a successful campaign. But, for more information on this topic, I’d suggest checking out this article on how to measure success of influencer marketing campaigns.
Conclusion
Whether you’re new to influencer marketing or not, hopefully you will now have a better understanding of how to track and monitor your campaigns. Although this may seem like the tricky part, it’s really much simpler than you’d think!
Remember, if you’re still needing to find influencers for your campaigns, then Heepsy is the place to get started!
Running your own business? You’re one of a rare group that gets to set their own hours, call the shots, and reap the benefits of their direct work. If you’re like many small business owners, you’re enjoying the work. These types of individuals tend to be some of the most satisfied people in the country.
However, that doesn’t mean there aren’t plenty of obstacles in your way. Every business needs to learn how to face a seemingly endless array of risks. Proper risk management should be the cornerstone of any serious business strategy.
How can you manage risk inside of your own company? Read on and we’ll walk you through what you need to know.
Identifying & Categorizing Risk
Any business needs to prepare for risks and mitigate the damage that could be done. The identification of risks is the first and most important step of risk management.
You need to list out every possible risk that might have a negative impact on your business. It might be financial risks you face, legal ones, or even risks that could impact your reputation with customers.
It can be hard to brainstorm every possible risk you might face, which is why you might need to enlist the help of an outside service. These services can ensure you’re using cutting-edge technology to get a full portrait of the risk that you might face as a business.
Once you have made a list of every risk your company might face, you should categorize these risks. Split them into internal and external risks: internal risks are those that you have control over while external risks are those that you don’t.
External risks could be anything from the weather to global events.
Creating a Risk Management Plan
Once you’ve identified and categorized all of the risks that you face, what can you do to ensure you’ll be well-prepared?
You’ll need to make a plan for each and every risk you’ve listed out. You’ll need an individualized plan for each separate point of risk. The solution for one form of risk might not be the same for another.
One might be mitigated by having an insurance plan in place, another might be mitigated by implementing an education system for your team. What plan will work best for you will depend on the specifics of the business you do and the risks that you face.
All that matters at the end of the day is you take the time to create a serious plan for every risk that you do face.
Manage Risk at Work
if you’re attempting to learn the ins and outs of risk management, the above information can be extremely helpful. If you follow the above advice, there is no reason you can’t mitigate risk and run an extremely successful business.
Need more operational advice? Keep scrolling our blog for more.
The U.S. is home to 157 million workers, and the figure is set to increase by 2 million by the year 2022. If you’re eager to join the U.S. workforce, 2021 could be your lucky year. However, before you land your dream job and earn a decent living, you first have to ace your resume.
Thanks to digitization and the internet, submitting your resume is a breeze with online resume applications. However, with easier submission comes increased competition, which isn’t great news. Thankfully, with the right resume tips, you can write a killer resume to stand out from the pack and get the job.
In today’s post, we’ll be highlighting a couple of resume writing tips to blow away your recruiters.
Use Metrics to Quantify Your Success
You can write about how great of a leader you are or how innovative you can be, but that won’t make you different from the rest. If you really want to stand out, let the numbers do the talking. Numbers jump off the resume page, and the best part is that they never lie.
Identify your department’s bottom line, whether it’s profit margins, sales volume, or even the amount saved. Quantify any achievement using actual figures and percentages. For instance, you could try something like,” implemented a budget plan that cut costs by 10%.”
Apart from the achievements, you can tell how many staff, customers or departments you were in charge of. This helps show the recruiter your weight of responsibility and your capability to handle it. It might also be a good idea to bolden your figures to make them pop.
Use Power Verbs to Highlight Achievements
Your resume must go into detail about how you helped solve problems or added value to your previous company. For the greatest effect, consider using power verbs like “initiated,” ” streamlined,” “resolved,” and the likes. These power words help give your statements a little oomph to capture the recruiter’s attention.
Target the Job in Question
Instead of writing a run-of-the-mill resume, write one that targets the particular industry you’re applying to. This means you should highlight skills, achievements, and responsibilities related to the job you’re trying to apply to.
You can try looking for keywords in the job posting and add them to your resume. Also, add a summary at the top of your resume that includes the most relevant accomplishments, skills, and other qualifications. If you want to kick it up a notch, consider adding a headline or resume title so recruiters can notice it.
Highlight Your Leadership Skills
No sane employer can turn down a great leader or team player. As such, do your best to highlight your leadership skills and show how much of a team player you are. Give examples of how your previous job required you to demonstrate these skills and how you managed to pull them off.
Use words that show you were in charge of a particular team, group or department. Some of these words include “led,” “mentored,” “collaborated,” “collectively,” and the likes. Such words show your leadership and teamwork capability without saying it directly.
Emphasize Your Awards and Recognitions
When it comes to resumes, it’s definitely okay to toot your horn, but in a more formal way. Highlight your most notable awards and achievements, and don’t forget to throw in a few of those power verbs. In your resume, include a heading for honors and awards where you can talk about all formal recognitions.
When describing your awards, remember to use words that show distinction and recognition. Some of these words include “selected,” “recognized,” “elected,” and the likes. If you have a few quality recommendations, ensure you also incorporate them in your resume.
Beef up your LinkedIn recommendations and add a link to your profile in your online application. Sometimes the employer might ask for written recommendations. If that’s the case, get your recommendation from people well conversant with your skills and accomplishments.
How to Write a Resume Correctly
There are plenty of ways to write a resume. However, here is a step-by-step guide on how to write it correctly.
Step 1: Contact Information
The very top of your resume should have your contact information. This contact information includes your name, physical address, email address, and phone number. Place this info on the top right margin to make it visible.
Step 2: Add a Summary and Professional title
Add a professional title followed by a summary. This summary should contain your previous work experiences, main skills, and a few accomplishments. The summary gives the recruiter an idea of the applicant.
Step 3: Work Experience and Achievements
The next step is to detail your previous work experience and your achievements. Clearly explain the roles you played at your previous jobs and how well you played them. Don’t be afraid to throw in a few figures to back up your words and to incorporate power words in the descriptions.
Step 4: Mention Your Leading Soft and Hard Skills
The fourths section should talk about your various soft skills and hard skills. As mentioned earlier, be sure to focus on only those that apply to your particular industry for them to be relevant. You can list these skills in point format to be easily readable.
Step 5: Additional Section
This is where you include additional content like certificates, languages, and volunteer work. Don’t go into too much detail; listing the said will be enough.
That’s pretty much how you write a proper resume. Be sure to proofread your resume before sending it out. Also, you might want to check out how to write a cover letter to have everything on lock.
Resume Tips That Never Fail
The above resume tips for 2021 should have you waiting for that company call in no time. However, ensure you write a proper resume with a professional cover letter for the best results. Other than that, we wish you all the best in your applications.
Before you leave, why not check out the other informative posts on the site. We’ve other informative posts.
Without marketing metrics, several businesses would not be able to navigate successfully through this ad-cluttered world. It is necessary to find ways to cut through all the digital noise to get your product or service noticed by customers.
This is what can make or break a business because what is the point in spending resources on marketing if you do not have a marketing strategy to guarantee success? Most companies spend a large chunk on marketing budgets to increase revenue.
Instead of throwing all your money into the darkness and hoping for the best, here are the marketing metrics you should keep an eye out for to start tweaking in your favor.
Why Marketing Metrics Matter?
There are several marketing key performance indicators (KPIs) that you should be tracking. This is necessary so that you can have an in-depth understanding of where every dollar from your marketing budget is going.
Are you investing blindly into paid ads and not seeing any revenue increase at the end?
You should always have a healthy rate of return if you are spending marketing dollars. Marketing metrics are the best way to know if your money is being spent wisely or not. Otherwise, you could be wasting your budget each year.
Qualified Leads
This is one of the first digital marketing metrics you should pay attention to. A qualified lead would be a potential client who matches your ideal customer profile. Even if they have not reached out to you yet to buy anything.
Qualified leads are significant in marketing campaigns because these are the people you can influence to pull the trigger and spend money on your business. You can generate many leads when you push an advertisement, but they will not all be qualified ones.
Qualified leads are the people who are more likely to respond to your marketing efforts and buy your product. This is why you should create personalized campaigns and spend more time finding the right people to pitch to instead of the ones who never convert to sales.
Visualize user behaviors to know how your customers are going to act and find ways to get their attention.
Customer Acquisition Cost
Customer acquisition cost or CAC is how much money you spend convincing your customer to buy a product or service from you. This incorporates the cost it takes to reach the ideal customer and move them through your sales pipeline.
Think about your expenses on putting ads out for social media, television, and so on. Then compare this cost to how many customers you are receiving after spending on marketing. Are they successfully adding your products to their cart and checking out?
If you have an impressive CAC figure that is lower than your average sale revenue, you can use this to impress investors. They love stats like this and would gladly invest in your business by seeing how fast you are turning a profit.
Bounce Rate
A bounce rate tells you how long people are spending on your site. If your customers are interested in your content, products, and services, they will stick around on your website much longer.
Then your bounce rate will be low. If people are not reading enough on your pages and are clicking out too soon, your bounce rate will skyrocket. This is important because if you have a high bounce rate, it means that people are not finding value in your products and services to stay long enough to spend money.
This is why you need a successful marketing strategy to engage people and hold their interest for a long time to convince them to buy. The best way to keep your bounce rate low is by tweaking your site’s design. Think about some of the best websites you have seen and why they kept you on there longer than a few minutes.
Did they provide enough information about their products and services that kept you reading for a long time? A simple tweak can improve bounce rates significantly. Try adding a picture with a link and some more interesting text. Then play around with your layout and see how it affects your traffic.
Ask yourself if you are going after the right customer. If you have put out a landing page and people are clicking on it, ensure that the page is answering their question and providing what they need. Otherwise, people will shut their browser quickly away from your site.
Return on Investment (ROI)
The return on investment is one of the most key marketing metrics that all businesses need to track. If you are a business spending lots of money on your marketing budget and making the best products to sell, you want to know if all this effort is worth it.
By tracking your return on investment, you can see if your revenue is increasing or not making any traction at all. This way, you can check what marketing strategy is working and make critical decisions accordingly.
For instance, if your last campaign did not generate enough revenue, you can look back on what went wrong and reallocate your resources to do better next time.
However, you should be careful tracking ROI. Do not throw away a marketing strategy immediately, even if you notice low performance. You can always adjust campaigns a little to make them successful.
On the flip side, do not get too attached to a marketing strategy that has done well in the past. What worked before may not produce the same results again. Even though you do not need to ruthlessly abandon a strategy, you should alter your marketing plan to keep up with the latest trends.
Organic Traffic
Organic traffic is when people come to your site directly by finding you online. This is because customers already know your brand without you always reaching out to them.
If you have a lot of organic traffic, it means that your trustworthiness and brand authority with consumers is increasing. The more organic traffic you have, the less you will need to invest in paid traffic.
Earn Maximum Revenue Today
Tracking marketing metrics is important because they help you decide what steps to take next. You always want to ensure consistent growth and return on investment before heavily investing all your money in marketing campaigns.
If you enjoyed reading these digital marketing strategy tips, check out some of our other posts for more information.
For any business owner in the retail, service or F&B industry can benefit greatly from a POS system in place. A point-of-sale system is a great piece of software and hardware that can bring everything under one roof when it comes to business management.
There’s a lot that comes with business management in these industry types whether it’s managing inventory of your stock or keeping track of the data and drafting reports. This is all relevant and necessary to any business big or small and incorporating the right POS system can really help with that.
But how does it benefit your business? Here are six reasons why every retail business needs a trustworthy POS system this year.
Cloud is the future and how you should run a business
With 94% of enterprises already using a cloud service, cloud computing, and management is where the future is going and with a POS system, you can join the masses who are utilizing this type of technology to their advantage.
A cloud-based system stores its data on the internet and so the amount of data you can store is limitless. It’s not like you’ve got a set amount of space that you can use, which can often be restrictive and cause a stunt in your company’s growth.
A cloud-based POS system stores its data stored on the Internet, which means that it can be accessed anytime, anywhere. This is a great thing, particularly for small business owners who need that flexibility to check stock or to monitor the productivity of your employees. There’s a lot that can integrate and connect with these systems in order to bring everything together.
The cloud is certainly one that is growing in popularity and that is being used in these POS systems to provide access to businesses that need remote access. Remote access, as we have all learned from the pandemic, has been a life-saver for many businesses across the globe. Did you know that around 46.6% of people in employment in the UK, did some work from home remotely? It’s certainly a similar case from other parts of the world too.
Saves time and money to spend elsewhere
Time and money are two things that are critical for a business owner, specifically for small business owners and start-ups. When it’s limited, you want to be careful and cautious with how you spend it. A POS system is a highly sought after software and hardware to implement because it means you can just pay for the one system and get everything you need with it.
It’s something that doesn’t need a huge amount of training. That can often be both a draining point when it comes to your budgets and time that staff have available to train, and be trained. With a POS system, some of its features include speeding up checkout processes that can be essential during peak hours and will ultimately drive more sales.
There’s also the ability to monitor and track your staff as well as the finances for the businesses. This one is important because having the right data and knowledge can help you make informed decisions that will benefit the company, rather than hinder it. The more right decisions made, the more growth and success you’re likely to have, right?
A POS system not only saves time and money but it can also help prevent any waste or loss when it comes to your stock. This in turn is going to help you save money if you run a business that sells seasonal or perishable goods.
Assists with inventory management
For any retail or F&B business, the management of inventory is important because it ensures that stock is ordered as and when it needs to be. It prevents over-ordering or under-ordering and ultimately disappointing your customers, which you don’t want to happen.
Statistics show that only 63% of retail businesses’ inventory is accurate. That means there’s a lot of room for error and a POS system can help ensure that percentage is a lot higher. Data is king when it comes to managing your inventory because it also helps improve communication between your staff, the suppliers, distributors and everyone else involved in the supply chain itself.
Having real-time data can provide useful insights and depending on the system you choose, this could include your peak and off-peak hours, alerting you to low stock and showing what stock is selling well and what isn’t. All this information can help you to make smart decisions when it comes to the wellbeing of the business both in it’s financial success and overall growth.
Inventory management can often be a challenge with bigger companies that have thousands of SKUs but with a POS system, the capacity for inventory is unlimited. A POS system can also do the following:
Organises products into categories.
Helps manage stock take and stock return.
Centralises your product catalogue.
Audit trails.
All these features can help better manage the inventory for your business, no matter what industry you’re in.
Employee management and workplace satisfaction
It’s not just the products that are important when it comes to your POS system and neither is it just about sales and collecting data. One of the great benefits that come with a point of sale system is employee management.
There can often be difficulty in making sure that every employee is, in fact, pulling their weight and not coasting on the back of other employees’ hard work. This can be easily monitored and managed via this system, whether it’s checking who has processed the most tables or served the most people during a shift.
Not only does it help with keeping everyone in check, it also provides a better workplace experience and satisfaction. Keeping your staff happy is important for business and when you’re taking the time to ensure everyone is being treated fairly, it creates loyalty amongst the workforce.
Also, there are plenty of companies in these industries where being on site with your employees is not always available. Having a cloud-based, remote system can help monitor and keep track from afar. Typical employee features in these systems can include:
Shift feature
This requires employees to check-in and out, just like the traditional clock card machines. It’s usually done though with a pin nowadays and can be a good way of tracking working hours.
Sales feature
This one lets you see what has sold during their shift or perhaps their total amount of sales taken for the day.
Top-performing stats
Seeing as you get all this data, you can also find the top-performing staff members and as such, reward them for their efforts.
Rewards can incentivize not only the staff who receive them but those around them. If they see management or their employers handing out rewards, they’re going to hopefully work harder to receive the same.
Creates customer loyalty
Customer loyalty and satisfaction are just as important as that of your employees. With food and beverage industries, retail and servicing, they all have one thing in common – they’re all customer-facing. So when it comes to customer experience, it’s one that needs to be constantly improved upon.
A POS system can make everything a lot more seamless when it comes to processing orders and payments in general. There’s nothing more frustrating than experiencing issues at the checkout as a customer. It can often leave the customer with a not so great impression of the company in general.
PwC found that when surveying 15,000 consumers, 1 in 3 of them said that they’d leave a brand they love after one bad experience. With that being said, there’s a lot of pressure to get it right the first time, especially when it’s new customers that are being introduced to the brand for the first time.
6. New options for sales and payment channels
A POS system can provide you with ew sales but also payment channels through ewallet and ecommerce, for example. The digital age is shifting again and we’re now seeing progression in cryptocurrency and cashless payments. Paper and coins are now becoming a thing of the past!
Ecommerce is also something to take advantage of, especially with so many people being online too. The ecommerce industry is thriving and in the US alone, ecommerce sales for the first quarter of 2021 totals an eye-watering $196.7 billion.
Whether you’re a small business running a fine-dining restaurant to a fashion retailer start-up, a POS system can do wonders for managing everything in one place from sales to inventory and employee management.
A POS system is a worthwhile investment for the future of any business in the industries mentioned above, so why not implement one and give your business the software it needs to expand and grow. There are plenty of point of sale systems available on the market right now and each offers a different service and features, so be sure to do your research before making a decision on which one is right for you.
Law firms that fail to have an online presence through a website and a general marketing plan are missing out on a big percentage of possible clients.
Does your law firm have a marketing strategy? If not, today is the perfect day to start.
Here are some of the top strategies that work when marketing for law firm.
Design a Great Law Firm Website
As a law firm, you need to have a great website that flows smoothly from page to page. You need to have your contact information listed at the top of the home page, as well as a designated “Contact” page.
Be sure to include all the services you offer, as well as the areas of law you specialize in. Include examples of cases you have represented, whether its burn injuries, workers’ compensation, or trucking accidents. Be specific!
It is also very useful to include any customer references or testimonials on a separate page. This can help to build trust and credibility with potential clients.
Consider PPC Advertising
Try out some law firm PPC. PPC stands for pay-per-click advertising and it can be one of your most effective tools in your toolbox. Each time someone clicks on your ad, you get charged by the search engine or platform.
However, this is significantly more effective than regular online advertising. With regular advertising, you can never know for sure how many people are engaging with your ads or even seeing your ads.
With PPC, you know exactly how many people are clicking on and engaging with your ad. Plus, you only pay when someone is interested enough to click on your ad, making it very cost-effective.
PPC marketing for law firms can help elevate your organization above your competition and help get you more relevant and useful leads.
Do Some Online PR
Last but not least, try to engage in some good old-fashioned public relations tactics, but in the online world. Social media marketing for law firms is a great way to build your brand and get your law firm’s name out in front of people.
Guest post on different legal blogs, go on podcasts to speak on legal issues, and actively engage on social media and share relevant posts.
Looking for More Tips on Marketing for Law Firms?
Creating a marketing plan for a law firm can be tedious and difficult, as you want to make sure you get it right. Online marketing for law firms should be a priority as you seek to increase your client base and build more credible leads.
With these tips mentioned above, you should have a great starting place for your marketing strategy.
Want more content marketing tips for law firms? Be sure to follow along for more articles on everything you need to know about legal marketing.
Did you know that by 2023 it is estimated that US e-commerce will reach the value of $740 billion per year? This makes online shopping a big business, that is only going to grow. But do you know how to get those customers to your online business?
Luckily, it is much easier than you may think. Read on as we discuss how you can attract customers online.
Attract Customers by Improving Your Online Presence
There are two ways to increase your online presence. These are through organic traffic, social media, and advertising. You should aim to get a healthy mix of all three.
Start with organic traffic, optimizing your website, and building backlinks. Make sure you have a regular social media posting schedule. Finally, you can find more info. about advertising online here.
Have a Sale
A sale needs to be a well-planned marketing strategy. You want to use it to attract new customers to your blog and gaining their loyalty while avoiding quick deal-hunters. You should only hold sales very sporadically.
Select a product or two that would have a niche audience, targeting people who are interested in your field. Once you have done this, work out how much discount you can offer while maintaining a profit. Then advertise on social media!
Write Blog Content
It is a long-term strategy, but once the ball gets rolling with blog content, it will pay big time. This is because blog content can be shared on social media and appear through search engines. This brings traffic that is free and high quality.
All you need to do is create interesting and engaging articles based on the theme of your website. You could create how-to guides, answer questions and problems or provide interesting facts.
Give Something New
Offering a new product or service is a great way to refresh your digital marketing strategy and grow your audience. It gives you something new to talk about and, in doing so, puts you in front of a whole new audience.
The product or service does not even have to be brand-new. You may repurpose an old product or have new pricing. It may even be something that has just come back into stock.
Get Partnerships
Partnering with a similar company allows both of you to grow together. For example, you may have a business lawyer who puts your accountancy firm on their website, sending traffic. In fact, there are more ways to partner with businesses than ever.
Affiliate schemes are the most popular. Other people advertise your product, taking a small cut once they sell it. You can also consider the burgeoning world of influencer marketing.
Form a Plan
All of these strategies to attract customers should be part of a long-term plan. They need to be something instilled into your work ethic, not just a short-term solution. By following them you are sure to increase leads and traffic.
If you found this blog helpful, we have many more. With everything from online marketing to finance, we can help your business grow in the digital economy!
