Most Americans will start at least one business in their lifetime. However, at least 50% of those businesses go under after at least five years.
Some fail due to a lack of funding or a faulty business model. But the main reason most businesses fail is because of their marketing initiatives.
It’s hard to stay in business if you’re not bringing in customers. Marketing can be challenging for most business owners because they’re not sure what to do. There is a solution, though.
You can enlist the help of local digital marketing services. In today’s article, we’ll break down how local digital marketing can help bring your company to the next level. Continue reading to learn more.
What Is Digital Marketing?
Digital marketing is the process in which you promote your products or services to an audience through social media outreach, emails blasts, websites, or any other technological input.
No longer are the days where businesses are taking out ads in newspapers to advertise to customers. You won’t garner any traffic for your business, and as a result, you’ll end up wasting money.
Before launching a digital marketing campaign, you’ll need to develop a digital marketing strategy to promote your business effectively. Some strategies include:
- SEO Digital Marketing
- Google Ads
- Social Media Marketing
- Google Analytics
There are various ways of developing a digital marketing strategy. However, if you’re not sure where to begin, that’s when you enlist the help of local digital marketing services.
Why Should You Hire Local Digital Marketing Services?
There’s always a debate about whether business owners should hire a digital marketing agency in their backyard or one that’s nowhere near their location. It’s a tough decision because you need to consider several factors, such as:
- Target audience
- Cost of the service
- Type of digital outreach
- Any digital marketing specializations
While any agency can give you what you need, working with a local digital marketing business can provide many advantages. Let’s take a look at them below.
Easier to Communicate
Communication is essential, especially as you’re trying to formulate a digital marketing strategy for your business. However, when you work with a company that isn’t local, there are lesser chances to meet in person.
As a result, some of your messages could get lost in translation. It could lead to frustration and a waste of resources.
By hiring a local digital marketing agency, it’ll be easier to meet in person since they’re nearby. So if there’s any confusion with the strategy you want to implement, you can speak face to face and clear up any issues.
Another bonus of working with a local agency is time zone similarity. It can be challenging working with an agency in different time zones because processes can be slower.
But with a service that’s in your time zone, there won’t be any delays. That means quick turnaround times and efficiency for your business.
Better Understanding of the Local Audience
Your business’s location is a significant factor in whether you should hire a local agency or not. For example, let’s say your company is located in midtown Manhattan.
It would suit you to hire an agency around there since they know the demographic. They would also know the local lingo, popular destinations and could implement other strategies to draw in your target audience.
However, working with an agency outside of your location could lead to marketing disasters. If they used terminology that wasn’t very respectful to people in your area, it could push potential customers away.
Get to Know Some of Their Clients
Working with a local digital marketing agency means that you may know some of their clients personally. It’s not necessary, but it would help to know who they’re working with.
You would be able to ask past clients about their services and if their strategies have worked. You could also gain insight into any potential problems for small business digital marketing.
Sometimes, working with a local digital marketing service can lead to a collaboration with other clients they may have. For example, your agency could help forge a relationship if you own a restaurant and another client sells grass-fed beef.
Both businesses are serving the local market and are trying to grow. So why not do it together?
Finding a Local Digital Marketing Agency
Now that you know the benefits of using a local digital marketing agency, it’s time to hire one. However, it would help if you did a few things.
Determine Your Outreach Strategy
First, you should think about the kind of digital outreach you want to use. Do you want to use emails, a website, or strictly social media?
A common question we often hear is how much does social media marketing cost? That depends on your company’s budget. But you’ll need to know what you want before moving on.
Read Online Reviews
Next, you should look at online reviews. They will let you know how an agency treats its customers.
Seeing multiple bad reviews about a digital marketing service is a clear red flag to stay away and find a more suitable agency. That way, you can avoid wasting resources due to lousy service.
Fees
Finally, make sure that you compare the prices of various agencies. Please don’t settle for the first local service that you see because of how cheap they are.
Cheaper doesn’t always mean better. So it’s imperative to get various quotes from potential local agencies to see which fits your budget. If you can stretch it a little bit, do so.
You’ll recoup the money because your digital marketing strategy is straightforward and powerful enough to draw in customers. Cheaper services will take your money without providing the same impact.
Digital Marketing Can Enhance Your Business
As you can see, hiring local digital marketing services can help your business grow. You can meet with them often, they know the local market, and you can potentially collaborate with some of their clients. That’s a recipe for success.
If you’re interested in more tips about digital marketing, feel free to check out our other blogs.