It would also neutral come as a surprise that, till about a years within the past, Lisa Favreau and Lisa Guedel-Dolle—the French designers within the lend a hand of Azur’s collection of pleated, plant-dyed silks—did no longer but know that coreopsis flowers would yield a hushed golden hue, or that St. John’s wort powder can also build every a intellectual pistachio and deep olive inexperienced. “It’s moderately luxuriate in cooking,” Favreau says over the phone from their studio in Marseille, where the thirty-one thing duo has taught themselves the right approach to construct the one-of-a-kind shades that own change into their calling card.
Since launching in 2018, Azur has quietly been redefining “French girl style,” with its emphasis on sustainability and time-honored regional crafts. Plant extracts arrive from the south of France, patterns are reduce back and sewn by a neighboring seamstress, and a 100-year-dilapidated family workshop in Marseille, led by two sisters, hand pleats the label’s organic, cruelty-free silks, which lend themselves naturally to Azur’s straightforward-going shell dresses, square-neck camisoles, and cushty long sleeve tops. “For us, the fabric is all the pieces,” Favreau, a dilapidated textile dressmaker, says. “We luxuriate in the simplicity of the shape with this extra or less magic arena cloth.”
Magic is one observe for it. Readily within the market in neutral two sizes, the marginally stretchy plissés—which is able to be dressed up or down, layered on top of every other or outdated on my own—hug a unfold of figures and kinds, as seen in Azur’s streetcast collections. “Marseille is a city that is truly blended,” Favreau says. “There are folks from in every single dwelling, so it was valuable for us to signify .” Spring’s coming near near cream, strawberry, and petal crimson palette is modeled no longer by a fringed, gorgeous-boned Jane Birkin-lookalike, but moderately native creatives, much like a a 70-year-dilapidated dilapidated weaver, the curator of the nonprofit gallery Voiture 14, and Favreau’s possess sister who came about to be internal attain when photographer Pierre Girardin was clicking away. Real dresses for real girls? Oui.