Nowadays, everything from school to work is online. For some people, even their entire lives are there! That’s why it’s crucial for small businesses to have a website.
Your customers — existing and potential — need it to find out more about your company and what it has to offer them. The web design you choose is up to you, but there are some essentials you should definitely have.
Not sure what a small business website needs? Read on to find out 6 key things!
1. A Domain Name That Makes Sense
Your domain name is the same thing as your website’s address. It should make sense for your business and be easy for people to type and remember. For example, something like www.yourbusinessname.com could work if it’s available.
Be mindful of the extension you choose as well, like .com or .org. A professional web design service for small businesses can help you with that.
2. Contact Information for Your Business
Don’t forget to include contact information on your business website. Without it, you’re making a huge mistake!
Visitors to your site need a way to reach out to you or your company. So, be sure to leave details like a mailing address, email, and phone number. Make them easy to find, too.
3. Links to Your Business’s Social Media
Besides contact information, you should also leave links that go to any social media accounts for your business. After all, customers might want a way to connect or view more about your company there!
Facebook and Instagram are two of the most common. Some small business websites even embed live feeds from their accounts so that visitors can view them straight from the site. Make your Facebook business page’s content clutter-free
4. A Description of Your Business
Some visitors to your small business website might not yet know who you are or what you do. That’s why a brief description or an about page is necessary. You can write it yourself or hire a professional copywriter to do so for you.
Your company’s description should clearly explain your business so all consumers can understand it.
5. Content That is Relevant to Your Business
The best small business websites keep things relevant to the company. Your content should match up with what your business is or does. Otherwise, site visitors could get confused when they pull up your webpage.
Keep both your text and graphics relevant (and appropriate), so there aren’t any misunderstandings.
6. A Clear Call to Action (CTA)
Finally, one of the most important things for your web design is a call to action (CTA). This should entice visitors to take action to interact with your business.
The action you want depends on your company. Perhaps you want them to place an order or sign up for a newsletter. Whatever it is, just make sure it’s clear!
Make Your Small Business Website the Best
If you own your own business, it’s important to have a website that tells your customers all about it. It should be easy to find, as well as easy to navigate. Keep this guide in mind to know exactly what to include on your small business website!
Looking for more tips and tricks for your small business? Find other guides on our website to help!