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Creating Unique Content for Social Media: A Guide

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According to Pew Research, 70% of Americans say they have at least one social media account. After doing some quick math, that means that’s over 230 million people you could potentially reach in the United States alone.

On the other hand, that means that social media comes with a lot of noise.

With the right content strategy, however, you can reach your audience and grow your business or personal brand. Read on to learn how you can create content for social media that people can’t help but love!

Know Your Audience

You’ve probably run into some instances where your content just doesn’t land. Maybe you’ll get a few likes here and there, but they’re not translating to growth, or more importantly, sales.

Chances are, you weren’t considering your audience. Yes, even if you’re an individual, you have an audience.

The best way to find an audience to target is to create a buyer persona, which is a data-driven avatar that details your ideal customer.

Yes, this means you can’t immediately jump into action. Rest assured, however, that without a buyer persona, you’ll have a hard time creating content for social media that comes across as consistent and efficient.

Find the Right Platform for Your Message

Social media participants aren’t the only thing increasing. Trying to list all social platforms can be downright difficult!

The good news is that you don’t have to be all things to all people. Remember, this is why you have a buyer persona.

Use that persona to determine where your audience spends their time, what they tend to use these social platforms for, and how you can create content for social media that addresses their needs.

Don’t Ignore Templates and Free Resources

While there are many wonderful premium resources out there, you can get away with quite a bit using free software. Better yet, marketing software often comes with stock templates that can drastically cut down on your production time!

For graphics, we suggest trying a program like Canva. Think of it as a simplified version of Photoshop. You can customize just about every aspect of your graphic and even add your own images and sounds.

For video content, you’ll have a hard time beating Adobe Express, which is some of the best video editing software free of charge. It’s intuitive, syncs with Adobe’s suite of cloud software, and allows you to upload straight to your social channels.

When it comes time to post all of your great new content, consider using a scheduling app. Hootsuite is a great resource, particularly for individuals or businesses with only a few social channels. You can even invite others to help you collaborate!

Create Content for Social Media Your Audience Will Love

Coming up with a social strategy that grows your audience doesn’t have to be cumbersome and expensive. With the right tools and some creativity, you can easily find the audience you deserve.

For more tips on how to create content for social media, spend some time checking out the other content on our blog!

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